It never seems to amaze me, actually it does. Companies don’t know us – individuals don’t know us, and because we are selling advertising, we are solicitating? It doesn’t matter if we CALL, E-MAIL, VISIT, OR MAIL – somehow we are considered slime I guess. I don’t fully understand it and quite frankly it is making me want to quit the newspaper more and more because it is just rude. YET, I do know which companies I won’t use or suggest to anyone, since they were too good to be kind and considerate in the first place.
How is a fairly new newspaper supposed to establish customers? Sit and hope the phone rings – I don’t know of any. In fact, I don’t think any type of business sat back and did nothing to establish business.
Anyway, I have a lot going on right now, we have to be out of our house in 6 days with no where to go – maybe tenting it with 2 kids and 2 dogs (nice!), have a funeral to go to and need to try and get our house we are building closer to completion and I E-MAILED the Career Mountaineer deadline info. Not that any other way ever gets a different response either.
So, since there is not a RIGHT way to market a Career Newspaper then does anyone want to purchase it and take over?? ha. Though I’m very close to being serious. I’m still trying to make it work and hire more staff that can handle the rudeness in the area – sometimes I think maybe it’s not because these companies are successful – maybe no one else wants or can work with these people!?! hmmm. I may be on to something.
At any rate – my customers are great – if not the best and they believe in me and I believe I can help them as well with the creative ads, distribution and more visitors to my web-site as well. And… that is what keeps me going even with dealing with difficult companies that don’t understand my side of things. Sorry if I offend anyone by contacting them and offering my services – that is not my intention. I’m just a struggling newspaper looking for companies that are hiring so I can help other companies and to be noticed and recognized in having quality companies and positions listed! And that… my friends… will help us the newspaper stay afloat, help more companies and colleges to join and promote working and education, and have a great resource to area job hunters.
Filed under: Marketing the Career Mountaineer
